Advertisements R Us

1. The insight that Melissa Rubin offers about the Coca-Cola ad that she analyzes is that it shows that most of all the people in the ad are males, and there are only a few females in the whole ad. Also, she ads that everyone in the ad is white and that "Coca-Cola has been identified with main stream America" and that Coca-Cola will make any hardworking male feel refreshed while they work hard, because in the ad it shows the men in their military uniforms and businessmen in their suits. She has persuaded me to accept her conclusions because she has taken so much out of that one picture/ad and it all makes total sense and makes me go back and look at it and see that she is right.
2. The ways that she incorporates historical context is by adding in that "every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is, and whatever it costs the company."So that shows the history of what the wartime men got. She also included the context of the World War II and the Korean War and that "Coca-Cola recognized the patriotism by the war and wanted to inspire similar positive feelings about their product." She states that the certain way that Coca-Cola chooses to place the objects and people shows how the American society was in the in the middle of the twentieth-century.
3. I might try to answer that we can learn so much by just looking at one single picture with a few words, just like shown by this Coca-Cola ad. Also I wonder how much advertisements have changed in the last 60 years and if you are still able to take so much out of an ad with how today's society is,
4. I would say an ad that projects today's era very well would be one that is based around technology because they always show in the ad how much we have advanced with technological devices through the years and how there are iPads for kids instead of flashcards and technology really is starting to run the world now.