Summary & Analysis of Drinking and Driving Video
The makers of the video clip about the two young girls who died in a drinking & driving collision used a heavy emotional appeal by using sad music in the video, including close family and friends to tell how great of people they were and how they had such a bright future. Also,by using an ethical appeal by adding in “The Murphy Sisters Foundation”that has been created about having a number for teens to call when they need a ride home and also donations send teens to a driver training safety school. By using an emotional and ethical appeal to the video it hits at home to feel sorry for what happened and also to feel glad that a great foundation has been made from the terrible incident.
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