Summary: Combines two extremes: disturbing violence with pictures of children. This shows more powerfully the negative effects of a stereotypically ‘innocent’ individual like a child being corrupted by violent imagery. showing these two kinds of images side by side contrasts something so negative and something so innocent in a way that incites feelings of protection and fear for young children in the viewer.
Paraphrase: When children are exposed to violent media, they can become violent themselves.
Quote: “Well over a 1000 studies...point overwhelmingly to a causal connection between media violence & aggressive behavior in some children”
- James Won is the creator of the ad.
- It is intended for parents and guardians to show how violent media effects children and how it isn’t harmless like they might think to show children frightening movies at a young age.
- We can tell because it involves children and toys and how the child watching violent TV can show them to do violent acts.
- The purpose is to warn parents that violent TV can really affect their children and they want to change the way violent media is viewed/their attitude towards the violent TV that children are accessible to.
- They work towards their purpose with powerful imagery and a knowledgeable quote that draws a scientific line between what their trying to prove and what they’re trying to get people to believe.
- Red and black writing, very jagged, gives the whole ad a very ‘dangerous’ kind of feel. They use small children and children's toys mixed with very violent images, kind of destroying this idea of innocence within them.
- As a group, these ads try to change the general public's’ attitude towards media violence to one that is not so casual with it because in our society, they’d argue at least, that media violence leads to greater numbers of children with overly aggressive behavior.
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